展中篇：

展前篇：

展会是企业拓展市场、寻找潜在客户的重要平台。

一场展会的结束并不意味着工作的完结，反而是客户跟进工作的开始。

以下是展后客户跟进篇的内容，大家根据实际情况微调：

客户分类与跟进策略

1、高意向客户（当场下订单的客户 / 有意向下订单的客户）

这类客户在展会上已经表现出明确的购买意向，可能已经就某些产品进行了一对一的沟通，或者索要了样品。他们可能已经决定了购买，但还需要进一步的信息来确定具体的规格、数量和供应商。

邮件模板：

Dear [客户名],

Hi [客户名], it's [你的名字] from [公司名]. We met at [展会名] where you showed interest in [提及产品/服务]. To jog your memory, you mentioned [提及展会上的一个细节], which I found quite insightful.

I'm following up on our conversation about [产品/服务] and the specific needs you expressed. As discussed, I've attached the detailed information and pricing for our [产品/服务], including [任何特殊要求或讨论点].

Would you be available for a brief call this week to discuss how our [产品/服务] can address your [需求或问题]? I'm confident we can provide a solution tailored to your requirements.

Looking forward to your reply.

Best regards,

[你的名字]

[你的联系信息]

2、潜在客户（对价格或条款有异议的客户 / 要求寄送产品资料的客户）

这类客户在展会上留下了名片，表现出对产品的兴趣，但还没有做出购买决定。他们可能需要更多的信息或有些疑虑需要解决。

邮件模板：

Dear [客户名],

I hope this email finds you well. I am [你的名字] from [公司名], and I noticed your interest in our products at [展会名].

I have attached our product catalog for your review. We specialize in [提及主要产品或服务] and offer customized solutions to meet our clients' unique needs.

If you have any specific requirements or would like to discuss further, please feel free to reach out. We are here to help and look forward to the opportunity to work with you.

Thank you for considering [公司名] as your partner.

Warm regards,

[你的名字]

[你的联系信息]

Dear [客户名],

Hello [客户名], this is [你的名字] from [公司名]. We met at the [展会名], and I believe you took one of our catalogs. I hope your trip back was smooth.

You had an interesting point about [提及展会上的讨论或观察]. I wanted to share with you our latest product catalog, which includes a range of solutions that might align with your [需求或兴趣点].

If you have any questions or would like to explore how our [产品/服务] can benefit your business, please feel free to reach out. I'm here to help and would be delighted to set up a call to delve into the details.

Warm regards,

[你的名字]

[你的联系信息]

3、普通客户（随便看看或问问的客户）

这类客户可能只是路过展位，留下了名片，但没有表现出特别的兴趣或需求。对于这类客户，可以采用群发邮件的方式，推送一些主打产品或促销活动，以激发他们的兴趣。

邮件模板：

Dear [客户名],

It was a pleasure meeting you at [展会名]. I hope you found the event as informative and engaging as we did.

As discussed, I am sending over our product catalog and additional information about [提及产品或服务]. Should you have any questions or need further details, please feel free to reach out.

We are looking forward to potentially working with you and exploring how our products can meet your needs.

Warm regards,

[你的名字]

[你的联系信息]

4、未参加展会的客户

对于那些在展会前有联系但最终未参加展会的客户，可以通过发送展会精彩瞬间的图片集或通过社交媒体分享，让他们感受到展会的氛围，并提供一些展会上的热门产品信息。

邮件模板：

Dear [客户名],

I hope this message finds you well. Although we were unable to meet at [展会名], I wanted to share some highlights from our successful participation.

[公司名] received an overwhelmingly positive response to our [提及新产品或服务]. I have included some photos from the event for your viewing.

We understand that you may have missed out on the opportunity to see our products firsthand, so we would like to extend a special offer exclusive to those who were unable to attend. Please find the details in the attached document.

Should you have any questions or require further assistance, please feel free to reach out.

Warm regards,

[你的名字]

[你的联系信息]

记得根据客户的反馈和互动情况，适时调整跟进策略，以保持沟通的有效性和相关性。

跟踪客户所遇到的难题及方案